Africa’s leading pay-tv provider, Multichoice has partnered with Telkom to offer a combined entertainment and Internet service to subscribers at an affordable cost.
This service is currently only available in Kenya, and there is hope it would be extended to other African countries.
Internet-based pricing model was first introduced by a Nigerian pay-tv provider, TSTV, which was launched on October 1, 2017. The high level of acceptance of the model by Nigerians shows it is good business strategy to capture more customers.
Thus, posing a threat to DSTV and other products of Multichoice in Nigeria. This is because Nigeria is the largest market of DSTV and GOTV in Africa.
In the special promotion dubbed 'DSTV Na Net', customers purchasing a full DSTV HD decoder will get a free Mifi-router preloaded with 30GB Data from Telkom.
Speaking on the development, the Managing Director of Multichoice Kenya, Mr Eric Odipo stated that the offer is to meet the changing need of the people and improve customer experience.
“We listen to our customers to understand their changing needs and what matters most to them. We strive to improve our customers’ experience in different ways whenever and wherever they engage with us," says Mr Odipo.
“We understand that Internet has become a basic necessit
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